White As just wants to be a regular series of beautiful pictures or photos made of white. It is as simple and fresh as that. Nothing more.
Gong Xi Fa Cai
Today is Chinese New Year and beginning of 2012. I have not dug into what It’s my turn proposing but they made a really nice and well designed Happy Chinese new year card. And you, how have you celebrated Chinese New Year?
Source: It’s my turn 2012 CNY
And what about White As Milk ?
It’s a long time I have not really talk about what I am supposed to share with you, my growing audience: White As Milk! I don’t know how many of you are human but I have a bad feeling that most of you are bots. Especially those, that commented on the post: White as Milk, the idea, what do you think.However, I have no doubt about Erika, but for the rest, I remain skeptical…
So, White As Milk? When will be the site opening? Not so soon… My IT skills stop at WordPress installation and theme customisation. Unfortunately, there is a huge gap between installing a WordPress blog and building an ecommerce website. And as you might have understood it, there are some developments that are quite specific. In particular, the subscribe and save function. The subscribe and save function will be attributed only to some products (diapers and baby milk for sure), for which by subscribing to it, customers will receive every month the quantity of diapers ormilk they want. Best of my knowledge, this kind of features on a merchant is not standard and it requires some development.
That’s why, I am currently searching for a developer who could give me a hand on this. I am discussing with some and I will have to select one soon… I have no idea what will make the difference between one or another in the end. Will see…
In the mean time, I am not waiting for the right developer doing nothing. My to do list is getting longer and longer between the sourcing of manufacturer, finding the right carrier, defining clearly what are the features I need on the website. Without counting promoting and talking around about this project to check if the model address a real demand…
Little printer
I quickly tweeted it but I decided that the project really worth having a post presenting it. The little printer project is as the title said the creation of a very little printer connected to the web through your phone. Apparently, the app connected to it would be fed with news, short messages or puzzles that you would subscribe to. The presentation is really cool and full of cuteness. One of my favorite “lillte print feed” would be receiving things we forget post it, so I could stick them in my house as well and not only found them in the streets. By the way I never came across one of those post-it in Singapore…
Give kids thousand of colored stickers and a white room
All started with a white room in an art Gallery, at the Queensland Art Galery, Australia. The artist Yayoi Kusama constructed a large domestic environment all painted in white and invited kids to stick colored dots all over the place. The transformation is amazing… The installation, entitled The Obliteration Room, is part of Kusama’s Look Now, See Forever exhibition that runs through March 12.
Online shopping experience in real life
I described somewhere that it will be great to order online daily products for babies that we don’t want to carry home everyweek. The internet can make our life easier. Most likely. But let’s face reality, that’s not always the case and the following ad for google analytics can prove it. How many of you have already experienced this kind of bad situations online?
One of the main challenge for White As Milk will be to have a “purchase funnel”, as professionals call it as simple as possible and with very few steps. Let’s see how capable White As Milk will be able to achieve this…
And by the way, I found this video through the excellent facebook fan page of active mummy in Singapore.
Happy New Year and bye bye 2011
Happy New year to all of you that are supporting White as milk by visiting the blog or giving some support through Twitter or email. I have no idea how White As Milk will look like in 2012, I am still thinking about the right model, but I wish that White As Milk will provide as soon as possible parents and babies with the best products and quality of services. I wish you all Happy New Year for the coming year and happy parenting of course among other wish you might have.
Christmas, puppy and the long long wait
On this Christmas eve, two videos that are good to share with you about presents, puppies, and Christmas spirit
Merry Christmas all
Vintage Singapore Playgrounds
All started with Andy Lee from SengKang Babies. After he discovered the Dragon playground at Ang Mo Kio, he decided to launch the Singpore old playground project by listing all those old playgrounds built in Singapore during the 70′s. I found this is an excellent activity to spend time with your kids while visiting new neighborhoods that you might never have visited before. Andy Lee is not the only one helping those forgotten places to come into the light: Justin Zhuang helped also by creating this very useful map to locate where those vintage playgrounds are hidden…
White As Milk, the idea… what do you think?
White as milk is not even a project, it is only an idea. The idea that, as a young father, I was fed up to rush to the supermarket and to waste time buying always the same thing for my kids: milk and nappies. One day, while I was coming back from the supermarket after work, I was imagining a service where I could choose and buy the brand of diapers and baby milk powder that I needed, then me and my family would be delivered every month for the quantity that we would have decided. I would have not to waste time carrying bulky and heavy items. I dug into the concept and I figured out that depending on the buying costs of the baby products, even the delivery fees could be included in the product price, so it would cost me the same price but I would save time, my precious… time…
Now I want to be convinced that this project is doable. I am meeting baby products producers, such as diapers manufacturers or milk powder producers to check if the project is doable. That’s for the offer side. On the demand side, I can’t really figure out if I would be the only one wishing this service or if there are hundreds and hundreds parents in Singapore like me, who would be relieved to avoid thinking to buy those recurring products that our little ones need everyday. As parents, we have better thing to do rather than going to buy products that we don’t need to touch, to feel, to taste before buying…
What do you think of this service? Does it make sense to you? If you are too shy to leave a comment you can always contact me here or on twitter.



























