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White As just wants to be a regular series of beautiful pictures or photos made of white. It is as simple and fresh as that. Nothing more.
You can imagine that it did not take long for this Wall Street Journal Article to pop up on my facebook timeline: Why French parents are superior by Pamela Druckerman. As you might know, I can’t really deny my French roots with a name like mine. I read through the article carefully, I was sometimes a little bit irritated and sometimes flattered by what the author was saying about French, but it does not mean that the author was revealing the truth about French parenting. First, the title of the article made me click, but I found it provocative (that is certainly why I clicked to read it). Why did the author choose the word superior? Immediately, in my mind, it made me think to this cliche that the French are arrogant and always feel superior… Ok, let’s keep this debate for another time, let’s move on to the core of the article.
Pamela Druckerman, starts with a description of her vacation with her toddler where she and her family had to have lunch and dinner at the restaurant twice a day. She explained and described how it was a nightmare for her. When reading the introduction of the article, I could see ourselves with our son when he was 9 month old, when we tried to escape the city for a long week end. We came back in Singapore with the conclusion that we ll have to wait more before trying such trip again with very young children. On the contrary, it is true that I could give you some examples of parents that went on vacation for months (lucky them) with their one year old toddler and apparently their trip looks like a description of French parenting…
Living away from France, the most surprising for us about education is to analyse how babies are educated with almost the same rules across families in France. Media, books, hospital, GP, fashion give strict rules that are followed by almost all parents as if they had no choice. It is the way it needs to be done. For many rules, first thing that French like to do is to find a way to stop following them, for parenting they merely follow without questioning. Baby needs to go in bed at 8 am, he will go. Sleeping with baby is not recommended, he won’t sleep in parent bed. 6 months is the start of solid food, here we start. After some years in Singapore, we can see that there are many ways to raise a child, and none of them are good or better than others. Babies who sleep with their parents seems to be healthy, polite, and happy. Babies that starts porridge at 4 month old have not prematurely died. For example, for school, here in Singapore, you have many choices, public schools, international schools, daycare, nursery, pre nursery. Our son is not 3 years old and goes to school. First reactions of our French friends are: Is he not too young to go to school? Why did he start in February, in the middle of the year? All children starts pre-school at the age of three in France, beginning of September. Pre school is subsidized by government. You don’t have even to think if it is better for your child to stay home with you. Budget is not even a parameter to take into account as pre school is the natural and cheapest option. I would not daresay that it is easier to be a parent in France, I just would say that the education is organized that they are more guided without feeling any dictatorship (provocative word I know…).
Does it make French parenting superior? No. Different? Maybe. How education is organized in France by a significant amount of subsidy and social guidance of dos and don’ts just make them feeling less guilty about the decision they make everyday. And I agree with the author about French parents for who the world did not stop turning when they decided to have kids. They love their kids but they love themselves to
Source: The photography is a tee-shirt saying I cry therefore I am, derived from the famous Descartes’ quotation: I think therefore I am. You can find other t-shirts on the nonetheless famous french online shop: Presque Parfait
There was one main point that I was told in the first place when I started announcing around that I wanted to sell online baby powder milk. The sale of infant milk is strongly regulated: no advertising and no marketing is allowed in many countries. First of all, there were too many cases of baby death because of melamine contamination. Everyone can recall the 2008 Milk scandal in China. Secondly, the world health organization (WHO) recommends to breastfeed for the first six months of the baby. As a father and after attending the ante natal programme at the hospital when my wife gave birth, I am also convinced that breastfeeding is the best food you can give your baby. You can not be wrong with breastfeeding and every mother can be proud of herself to have breastfed their children, even if it was only a few days long.
Coming back to White as milk and the infant milk business, my question was: Will White As Milk be authorized to sell infant milk online in Singapore and is it possible if advertising and marketing is banned? Singapore government is on top of this issue through the health promotion and a dedicated committee: SIFECS (Sale of Infant Food Ethics Committe Singapore) established in 1979, which is clear about the sale, promotion and distribution of formula milk and all other kind of breast milk substitutes.
Infant formulas must NOT be sold online. (Paragraph 5.6). Then the committee is more specific: The Infant Food Industry should discourage retailers and other third parties from selling their infant formulas online or offer delivery services. That is not a good news for White As Milk, but I do understand the reasons of such strict rules. Breastfeeding first and should not face competition at any time.
So what would be White As Milk policy? According to SIFECS, Infant formula is defined as breast milk substitutes scientifically formulated to satisfy the nutritional requirements of infants up to six months of age. This term includes special formula products available over the counter. So, White As Milk will not sell online first age powder milk from 0 to 6 months old. No choice, and I am more than fine with it. It is fair and understandable. However, only follow up baby milk powder will be sold, which is, from my understanding, authorized. I have not seen restriction about it. Regarding marketing and promotion, White As Milk will follow SIFECS recommendation: no sampling give away, no discount, no comparison between breastfeeding and milk powder
On a less serious note, I see only one reason why breastfeeding would not be a good solution for your baby: when fathers want to breastfeed as well… This is absolutely not recommended…
Illustration via
The excellent how to be a dad designed hilarious diagrams about baby sleep position. Even if you don’t usually sleep with your baby, I am sure that one night you had to or you tried and you experienced one of the positions below. And you know what? You don’t even need to be parents to laugh at them when you will see those instructional diagrams, as Charlie and Andy named them.
White As Milk is a next to be online shop which will sell baby powder milk and/or diapers in Singapore based on a subscription model (launch is expected in June 2012)
Having said that this blog wants to be a point of contact with parents not only to promote how fantastic it is to be delivered milk and diapers home but also to share tips about the growth and education of our little ones and on a more larger note, life in Singapore (Yes, it is not because babies arrive that we have to stop discovering new restaurants, stop having drink with friends, stop watching movies or stop reading book.
You'll find also on this humble blog, the description of the creation, the development and the mechanics of the life of a family start-up.
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