French parenting are superiors: my take

You can imagine that it did not take long for this Wall Street Journal Article to pop up on my facebook timeline: Why French parents are superior by Pamela Druckerman. As you might know, I can’t really deny my French roots with a name like mine. I read through the article carefully, I was sometimes a little bit irritated and sometimes flattered by what the author was saying about French, but it does not mean that the author was revealing the truth about French parenting. First, the title of the article made me click, but I found it provocative (that is certainly why I clicked to read it). Why did the author choose the word superior? Immediately, in my mind, it made me think to this cliche that the French are arrogant and always feel superior… Ok, let’s keep this debate for another time, let’s move on to the core of the article.

Baby and toddler T-shirt Presque Parfait

T-shirt from the french online shop: Presque Parfait

Pamela Druckerman, starts with a description of her vacation with her toddler where she and her family had to have lunch and dinner at the restaurant twice a day. She explained and described how it was a nightmare for her. When reading the introduction of the article, I could see ourselves with our son when he was 9 month old, when we tried to escape the city for a long week end. We came back in Singapore with the conclusion that we ll have to wait more before trying such trip again with very young children. On the contrary, it is true that I could give you some examples of parents that went on vacation for months (lucky them) with their one year old toddler and apparently their trip looks like a description of French parenting…

Living away from France, the most surprising for us about education is to analyse how babies are educated with almost the same rules across families in France. Media, books, hospital, GP, fashion give strict rules that are followed by almost all parents as if they had no choice. It is the way it needs to be done. For many rules, first thing that French like to do is to find a way to stop following them, for parenting they merely follow without questioning. Baby needs to go in bed at 8 am, he will go. Sleeping with baby is not recommended, he won’t sleep in parent bed. 6 months is the start of solid food, here we start. After some years in Singapore, we can see that there are many ways to raise a child, and none of them are good or better than others. Babies who sleep with their parents seems to be healthy, polite, and happy. Babies that starts porridge at 4 month old have not prematurely died. For example, for school, here in Singapore, you have many choices, public schools, international schools, daycare, nursery, pre nursery. Our son is not 3 years old and goes to school. First reactions of our French friends are: Is he not too young to go to school? Why did he start in February, in the middle of the year? All children starts pre-school at the age of three in France, beginning of September. Pre school is subsidized by government. You don’t have even to think if it is better for your child to stay home with you. Budget is not even a parameter to take into account as pre school is the natural and cheapest option. I would not daresay that it is easier to be a parent in France, I just would say that the education is organized that they are more guided without feeling any dictatorship (provocative word I know…).

Does it make French parenting superior? No. Different? Maybe. How education is organized in France by a significant amount of subsidy and social guidance of dos and don’ts just make them feeling less guilty about the decision they make everyday. And I agree with the author about French parents for who the world did not stop turning when they decided to have kids. They love their kids but they love themselves to ;-)

Source: The photography is a tee-shirt saying I cry therefore I am, derived from the famous Descartes’ quotation: I think therefore I am. You can find other t-shirts on the nonetheless famous french online shop: Presque Parfait

 

Breastfeeding first

There was one main point that I was told in the first place when I started announcing around that I wanted to sell online baby powder milk. The sale of infant milk is strongly regulated: no advertising and no marketing is allowed in many countries. First of all, there were too many cases of baby death because of melamine contamination. Everyone can recall the 2008 Milk scandal in China. Secondly, the world health organization (WHO) recommends to breastfeed for the first six months of the baby. As a father and after attending the ante natal programme at the hospital when my wife gave birth, I am also convinced that breastfeeding is the best food you can give your baby. You can not be wrong with breastfeeding and every mother can be proud of herself to have breastfed their children, even if it was only a few days long.

Coming back to White as milk and the infant milk business, my question was: Will White As Milk be authorized to sell infant milk online in Singapore and is it possible if advertising and marketing is banned? Singapore government is on top of this issue through the health promotion and a dedicated committee: SIFECS (Sale of Infant Food Ethics Committe Singapore) established in 1979, which is clear about the sale, promotion and distribution of formula milk and all other kind of breast milk substitutes.

Infant formulas must NOT be sold online. (Paragraph 5.6). Then the committee is more specific: The Infant Food Industry should discourage retailers and other third parties from selling their infant formulas online or offer delivery services. That is not a good news for White As Milk, but I do understand the reasons of such strict rules. Breastfeeding first and should not face competition at any time.

So what would be White As Milk policy? According to SIFECS, Infant formula is defined as breast milk substitutes scientifically formulated to satisfy the nutritional requirements of infants up to six months of age. This term includes special formula products available over the counter. So, White As Milk will not sell online first age powder milk from 0 to 6 months old. No choice, and I am more than fine with it. It is fair and understandable.  However, only follow up baby milk powder will be sold, which is, from my understanding, authorized. I have not seen restriction about it. Regarding marketing and promotion, White As Milk will follow SIFECS recommendation: no sampling give away, no discount, no comparison between breastfeeding and milk powder

What is not recommended when breasfeeding

and what about fathers?

On a less serious note, I see only one reason why breastfeeding would not be a good solution for your baby: when fathers want to breastfeed as well… This is absolutely not recommended…

 

Illustration via

The hilarious diagram: baby sleep position

The excellent how to be a dad designed hilarious diagrams about baby sleep position. Even if you don’t usually sleep with your baby, I am sure that one night you had to or you tried and you experienced one of the positions below.  And you know what? You don’t even need to be parents to laugh at them when you will see those instructional diagrams, as Charlie and Andy named them.

designed by how to be a dad via white as milk

Baby Sleep Position: The stalker

designed by how to be a dad via white as milk

Baby Sleep Position: Snow Angel

designed by how to be a dad via white as milk

Baby Sleep Position: The round house kick

designed by how to be a dad via white as milk

Baby Sleep Position: The neck scarf

designed by how to be a dad via white as milk

Baby Sleep Position: Jazz Hands

designed by how to be a dad via white as milk

Baby Sleep Position: H is for hell

designed by how to be a dad via white as milk

Baby Sleep Position: Donkey Kong

designed by how to be a dad via white as milk

Baby Sleep Position: The dog house

designed by how to be a dad via white as milk

Baby Sleep Position: Booby trap

Why I am not using Facebook to promote White As Milk?

There are not really good reasons to not open a facebook fan page. The first one is more likely lazyness but I don’t know why I don’t really feel opening a facebook fan page at this stage of White As Milk’s development. Some of you will note that I’d rather use twitter as a tool to interact with people. When I use Twitter I don’t see myself as a promoter of White As Milk, I just chat, share and meet new people with no intention in mind.  I found Twitter less formal than a facebook fan page. To me, a facebook fanpage is more than necessary once your company is launched. It’s as necessary as to have a corporate website for brick and mortar companies. This is a great tool to communicate with your core fans, ask for their opinion on new products, reward them, share new events happening in the company. With Twitter, I go further than just presenting my journey building the little White As Milk. It’s for me a tool to interact with people living in Singapore, to be informed about the news, to share day to day moments with other parents. I don’t think that I could do this with Facebook. Moreover, I don’t see a Facebook fan page should only be fed with links of other social platforms or this blog just for the sake to have a Facebook page. To me, it is pointless and it becomes very boring for the ones who liked the page. When I like a facebook page I want to see much more than cold news of the company. I want to have some “off the record” opinions of the person/company/brand who is maintaining the page.

But please, let me know if I am wrong and why I should open a Facebook page NOW.

White as #2

brougth to you by White As Milk

Via

White As just wants to be a regular series of beautiful pictures or photos made of white. It is as simple and fresh as that. Nothing more.

Gong Xi Fa Cai

Today is Chinese New Year and beginning of 2012. I have not dug into what It’s my turn proposing but they made a really nice and well designed Happy Chinese new year card. And you, how have you celebrated Chinese New Year?

Hop out of 2011 - Breathe Fire Into 2012
more kids,more angpows - brought to you by White As Milk
Boy, when are you getting married? - brought to you by White As Milk
Don't drink and drive don't eat and not exercise - brought to you by White As Milk
Woohoo! Super Long Weekend - brought to you by White As Milk
I'm donating my angpow money to the needy - brought to you by White As Milk
CNY is all about family - brought to you by White As Milk

Source: It’s my turn 2012 CNY

 

And what about White As Milk ?

It’s a long time I have not really talk about what I am supposed to share with you,  my growing audience: White As Milk! I don’t know how many of you are human but I have a bad feeling that most of you are bots. Especially those, that commented on the post: White as Milk, the idea, what do you think.However, I have no doubt about Erika, but for the rest, I remain skeptical…

So, White As Milk? When will be the site opening? Not so soon… My IT skills stop at WordPress installation and theme customisation. Unfortunately, there is a huge gap between installing a WordPress blog and building an ecommerce website. And as you might have understood it, there are some developments that are quite specific. In particular, the subscribe and save function. The subscribe and save function will be attributed only to some products (diapers and baby milk for sure), for which by subscribing to it, customers will receive every month the quantity of diapers ormilk they want. Best of my knowledge, this kind of features on a merchant is not standard and it requires some development.

That’s why, I am currently searching for a developer who could give me a hand on this. I am discussing with some and I will have to select one soon… I have no idea what will make the difference between one or another in the end. Will see…

In the mean time, I am not waiting for the right developer doing nothing. My to do list is getting longer and longer between the sourcing of manufacturer, finding the right carrier, defining clearly what are the features I need on the website. Without counting promoting and talking around about this project to check if the model address a real demand…

Little printer

I quickly tweeted it but I decided that the project really worth having a post presenting it. The little printer project is as the title said the creation of a very little printer connected to the web through your phone. Apparently, the app connected to it would be fed with news, short messages or puzzles that you would subscribe to. The presentation is really cool and full of cuteness. One of my favorite “lillte print feed” would be receiving things we forget post it, so I could stick them in my house as well and not only found them in the streets. By the way I never came across one of those post-it in Singapore…

Hello Little Printer, available 2012 from BERG on Vimeo.

Give kids thousand of colored stickers and a white room

All started with a white room in an art Gallery, at the Queensland Art Galery, Australia. The artist Yayoi Kusama constructed a large domestic environment all painted in white and invited kids to stick colored dots all over the place. The transformation is amazing… The installation, entitled The Obliteration Room, is part of Kusama’s Look Now, See Forever exhibition that runs through March 12.

This room is the place where all kids will be asked to stick colored dots on walls

Young girl receiving dots to start sticking them around

The litte girls also dressed in white started to stick her first dots

Kids started their work, no pain to imagine that the task is easy

The room is getting less and less white as milk

kids are standing up on the chair to reach to highest spot

Litlle girl playing the piano, no more stickers

Online shopping experience in real life

I described somewhere that it will be great to order online daily products for babies that we don’t want to carry home everyweek. The internet can make our life easier. Most likely. But let’s face reality, that’s not always the case and the following ad for google analytics can prove it. How many of you have already experienced this kind of bad situations online?

One of the main challenge for White As Milk will be to have a “purchase funnel”, as professionals call it as simple as possible and with very few steps. Let’s see how capable White As Milk will be able to achieve this…

And by the way, I found this video through the excellent facebook fan page of active mummy in Singapore.

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White As Milk

White As Milk is a next to be online shop which will sell baby powder milk and/or diapers in Singapore based on a subscription model

Having said that this blog wants to be a point of contact with young parents not only to promote how fantastic it is to be delivered milk and diapers home but also to share tips about the growth and education of our little ones and the adventure of a new species in the “entrepreneurship” world: the dad’preneur.

We are social (at least we try)

Facebook will come soon… (the big facebook can wait…)