We are developping the white as milk website, the true one, the one that will sell subscriptions to diapers and formula milk. The idea has not changed and remains the same. However by consctructing the website, we figured out that some options could be very valuable. Let’s dig into some. Subscribing to White As Milk is like receiving a monthly box. Then you will have the choice to fill in the box with the products that you need: Diapers, Milk or both and more in a second stage. Once you have selected your brand, size etc of your products, your big box (with monthly delivery of diapers you can expect to receive a fairly big box) will be delivered to your home. You will be able to change the quantity or the product, add or remove products from your big box whenever you want via your account. Those options require specific developments but are the basics to set up a subscription option. But we have decided to not stop there.

White as milk will not enforce to buy a product only via subscription. There will be also some products that won’t be eligible to subscription. Let’s take for example, a pacifier that could be sold in a near future on white as milk. You don’t need a pacifier every month, do you? Let’s imagine in addition to your regular box you want to buy a pacifier. Three options:

1- you want to receive it immediately. You buy it as a normal purchase. But most likely, you will have to pay delivery fees. For a pacifier? Is it worth it? I will let you make your choices;

2- you don’t mind to get delivered your big box earlier, then just click the option: “rush my order”, your next delivery will be advanced to the date of your current purchase;

3- you don’t really need the pacifier now. When you will buy, you will have just to notify us that you want the pacifier to be delivered with your next box.

So, as you can see now, these are those little options that we need to think about it right now in order to get a respectable and valuable service to bring to you, future customers.