Hello,

My name is Guillaume, it’s a french name and you know what? You are right, it is unpronounceable unless you have some knowledge of the french language. So, to make it easier, try to pronounce this word: “Giom” and you will almost get it! I am 31 years-old and a two kids father: one son and one daughter respectively 2 years-old and not yet one year old.

I stand behind the White As Milk project, which has been briefly described here. How did the idea come? I am a car less father in Singapore and time to time, I had to rush to NTUC Fairprice to buy diapers or baby milk powder. Once the brand is selected, we don’ t want to change. I mean, my wife and I are not the kind of parents taking risk by changing brands that fit our children only for the purpose to hear them winning and screaming. No thank you! So when it comes to buy this kind of products, it is always the same product and same pace (have you already tried to stop a baby eating or pooing? I would not recommend to give even a try). Now, with your help, I am exploring the baby product market, where White As Milk would offer all the recurring products that babies need based on a subscription model. Parents will get delivered monthly and for free  their favorite products. No need to think about them or even to include them in their shopping list anymore. When we have kids, I think it’s obvious that we like to spend time we our family rather than queuing at the supermarket.

The online shop is not ready yet and I gave me some months to build it and to propose you a pleasant shop and experience. In the meantime I am writing this blog, just to present you my thoughts about this adventure that I am living day after day and even minute after minute on twitter : @whiteasmilk